PFI Western Store, Home of BootDaddy, originated in 1975 as Preferred Farmers Incorporated. Today, our 50,000 square-foot retail center has helped establish PFI as a unique Western retailer like no one else. Combining superior customer service with a team of top-notch professionals (many of whom have been with the company since the very beginning) who can deliver what the customer wants today, whether it's a perfectly custom-blocked cowboy hat or a pair of boots that fit like a glove (we have over 25,000) or a saddle that's comfortable for both rider and horse (try it on your horse in our side parking lot). Plus, sample PFI Western Store's own BootDaddy Moonshine and Family Wines. We recognize that Western is more than fashion. It's a lifestyle choice that embraces freedom and adventure.